Reward portals such as cashbacks.tv are receiving huge publicity as shoppers look to save online in the face of a severe credit crunch in Britain.

Members can earn free cashback on all online transactions using the links provided by these incentive websites, which work by partnering with many leading online retailers and receive a referral fee for every lead or successful sale they generate to the merchant.

A percentage of this commission is then passed onto their members.

For example, Cashbacks.tv offers its members up to 75% of the commission it earns from each of its 1000 online partners. Customers simply have to register and shop online using the links provided.

As well as cashback deals, referral websites also list special discounts, seasonal offers and coupons and voucher codes. Most websites are generally free to join and require only an active email address to sign up.

Some referral sites including Cashbacks.tv offer additional incentives for their members to earn or save money. New members get £5.00 free and can even earn £5.00 for every new active member they refer.

Reward and incentive websites have existed for many years now but with rising interest rates and a downturn in economic conditions, UK cashback sites are really coming into their own. Shoppers are switching onto the idea they can shop, earn and save all at the same time.

You can find out more about how such websites work here.